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Company History

Company History

A complete timeline of our company history.

Company History

2018
  • 2,000,000th Confirmed Fix published on Direct-Hit
  • Identifix publishes 950,000th Hotline Archive in Direct-Hit
2017
  • Identifix publishes 900,000th Hotline Archive in Direct-Hit
  • Identifix’s 30th Anniversary
2016
  • Direct-Hit exceeds 55,000 subscribers
  • Identifix publishes 850,000th Hotline Archive in Direct-Hit
2015
  • Direct-Hit exceeds 50,000 subscribers
  • Identifix publishes 775,000th Hotline Archive in Direct-Hit
  • Identifix publishes 800,000th Hotline Archive in Direct-Hit
  • 1,000,000th Confirmed Fix published on Direct-Hit
2014
  • Direct-Hit exceeds 45,000 subscribers
  • Identifix publishes 675,000th Hotline Archive in Direct-Hit
  • Identifix publishes 700,000th Hotline Archive in Direct-Hit
2013
  • Identifix adds genuine Volkswagen, Audi and Hyundai service and repair information to Direct-Hit
  • Identifix adds new Direct-Estimate tool to Direct-Hit
  • Identifix Founder, Bill Sauer, was honored with a special Lifetime Service Award by the Alliance of Automotive Service Providers, Minnesota (AASP-MN)
  • Identifix partners with Autoland Scientech USA to offer Autoland subscribers technical support through the Identifix Repair Hotline
  • Direct-Hit exceeds 40,000 subscribers
  • Identifix publishes 600,000th Hotline Archive in Direct-Hit
  • New Direct-Hit feature allows users to access vehicle information using free form vehicle search and search-by-VIN
  • Solera Holdings, Inc. enters joint venture with Welsh, Carson, Anderson & Stowe to purchase equity interests in Service Repair Solutions, Inc., assuming operational control of Identifix
  • Identifix updates its corporate website with new look and refreshed content for potential and current customers
  • Identifix adds genuine Mazda service and repair information to Direct-Hit
2012
  • Identifix expands market reach by offering Direct-Hit to automotive dealerships
  • Identifix Founder, Bill Sauer, celebrates 50 years in the automotive repair business
  • Identifix publishes 500,000th Hotline Archive in Direct-Hit
  • Identifix expertise is tapped for 2012 Vision Hi-Tech Training and Expo
  • Identifix upgrades Direct-Hit to support Apple iOS and Android mobile devices
  • Identifix launched Direct-Hit in Latin America
  • Direct-Hit exceeds 35,000 subscribers and 15 million vehicle look-ups per year
  • Identifix publishes 525,000th Hotline Archive in Direct-Hit
  • Identifix’s 25th anniversary
  • Identifix publishes 550,000th Hotline Archive in Direct-Hit
2011
  • Identifix Publishes 425,000th Hotline Archive in Direct-Hit
  • Direct-Hit is named one of TechShop Magazine’s “Top 5 Tools”
  • Direct-Hit reaches 30,000th subscriber milestone
  • Direct-Hit launches OEM Direct enhancement offering genuine OEM service & repair information
2010
  • Identifix is recognized as AAA Automotive Preferred Supplier
  • Direct-Hit subscriber activity grows to 10 million vehicle look-ups per year
  • Identifix launches new Factory Scheduled Maintenance enhancement in Direct-Hit
  • Identifix Publishes 400,000th Hotline Archive in Direct-Hit
  • Identifix adds Spanish-speaking technicians to Repair Hotline
  • Direct-Hit reaches 25,000th subscriber milestone and over one million vehicle look-ups per month
2009
  • Identifix partners with SPX Service Solutions to offer OTC Direct-Hit Technician with over 300,000 Hotline Archives on new Pegisys® scan tool
  • Direct-Hit reaches 20,000th subscriber milestone
  • Direct-Hit boasts 8.3 million vehicle look-ups per year
  • Pegisys® PC Diagnostic System featuring OTC Direct-Hit Technician™ wins MOTR Magazine Top 20 Tools Award
  • Toyota partners with Identifix to offer Direct-Hit information through subscriptions to the Toyota Technical Information System (TIS) diagnostic software application, TIS Techstream™
2008
  • Identifix publishes 250,000th Hotline Archive in Direct-Hit
2007
  • Identifix publishes 150,000th Hotline Archive in Direct-Hit
  • Identifix Founder, Bill Sauer, receives AMI Annual Recognition Award
  • Identifix Celebrates 20th Anniversary
2006
  • Free Direct-Hit subscriptions offered to automotive technical schools
  • Direct-Hit reaches 5,000th subscriber milestone
  • Identifix publishes 100,000th Hotline Archive in Direct-Hit
  • MOTOR Parts & Labor Guide integrated into Direct-Hit
  • Supercharged Search enhancement released
2005
  • Mobile Productivity, Inc. acquires Identifix
  • Direct-Hit Launched Preventive Maintenance Plan and Supercharged Search
2004
  • Identifix receives ASE Blue Seal of Excellence recognition
2002
  • Identifix launches Direct-Hit online tool
  • Identifix’s 15th Anniversary
1997
  • Identifix’s 10th Anniversary
1995
  • Autoline Telediagnosis officially changes its name to Identifix
1992
  • Identifix’s 5th Anniversary
  • Identifix purchases company back from majority owner OTC
1991
  • Company relocates to Roseville MN
1988
  • Autoline Telediagnosis (Technical Repair Hotline) launches with 4 technicians
1987
  • Automotive Information Systems Founded